在外貿工作中，初入職場的業務員往往會面對這樣的困境：明明聯系了那么多家企業、做了那么多銷售工作，在展會上與客戶交談也很順利，但為什么實際收獲的訂單量卻非常少呢？
導致這樣的情況的原因一方面是業務員的經驗不足或公司產品與客戶不對口，另一方面，很可能是在與客戶的溝通中出了問題。要想獲得客戶的青睞，提高訂單成功率，少不了良好有效的溝通。在這里我們就需要用到一些談判上的技巧。
業務員要有銷售者的心態，對于交談過的客戶應及時做好記錄并追蹤，讓對方感到你對這筆訂單的重視。但同時，詢問客戶不要過于頻繁以致讓對方厭煩。我們可以這樣提問和回復：
Are you interested in our products, sir? We'll send you our latest catalogue for your better understanding of our new products.
Do you have any requirements for our products? We will try our best to meet your requirements.
We attach great importance to economic and trade cooperation with you.
We attach great importance to this order and hope to keep in touch with you.
Thank you for your attention and we hope to cooperate with you.
其次，公司應制定合理的產品或服務價格，對于有長期合作意向的客戶也可以適當放寬價格區間，不要做“一錘子買賣”。與此同時，產品的質量才是最終保障。當一筆訂單成交后，業務員應通過電話或郵件及時確認，讓客戶放心。我們可以說一些如下的套話：
How do you think about the price we offer? Please let us know what kind of our product you are looking for, we would help you with best price!
Whatever you have had good or bad experiences with our products and services, we all attach great importance to this transaction.
If you are willing to cooperate with us for a long time, we can reduce the price a little.
Thank you for your transaction with us. We look forward to continuing our cooperation in the future.
最后，對于已經交易完成的訂單，我們應做好售后服務工作，處理好可能存在的客戶投訴和糾紛，這樣才能樹立良好的公司形象，吸引更多的客戶訂單。在對客戶的回訪時我們不妨這樣說：
Do you have any suggestion or requirement to our products and services? Please describe in detail.
We will listen attentively to your comments and suggestions.
If you have any complaints, please let us know. And we will constantly improve the quality of our products and services.
不斷精進業務是一家公司成功的關鍵。如果您能做到以上幾點，相信訂單成功率會大大增加。
